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China's e-commerce market has rapidly expanded, with online retail sales up 7.2% in 2024, keeping China the world's largest e-commerce market for 12 consecutive years. The focus for 2025 is fostering a better e-commerce ecosystem, boosting digital consumption, and aiding industrial transformation. Cross-border e-commerce is emerging as a vital force in global trade.
"The growth rate of cross-border e-commerce is faster than that of general trade, and its proportion in international trade has also been steadily increasing." Jiang Xiaoshuan, a professor at the University of Chinese Academy of Social Sciences and former Vice Minister of the State Council, stated at the recent Boao Forum for Asia Annual Conference 2025.
Amid global economic shifts, cross-border e-commerce is a key battleground. Guangzhou, a city with millennia of trading history, is making a stunning comeback in the global market. In just one year, its non-US market share jumped from under 70% to over 81%. What's the secret behind its first half 2025 cross-border trade turnover of 90 billion yuan?
Inside the Pop Mart store at the Suning Shopping Center in Kunming, Yunnan Province, it's common to see Thai tourists holding shopping bags, with a Rubik's Cube hanging from their tour guide flags.
"We believe that the future Chinese cross-border import e-commerce market still holds more opportunities," said Li Yanchuan, Vice President of Amazon China, and Head of Amazon Global Store China and Amazon Singapore E-commerce, during a recent interview with China News Service and other media outlets in Beijing.